Bailey Sarian’s Net Worth 2025

Net Worth : $8 million
Bailey Sarian has made a name for herself as one of the most recognizable figures in the true crime and beauty community. Known for her unique Mystery & Makeup YouTube series, she has captivated millions of viewers with her engaging storytelling and makeup artistry. Beyond YouTube, Bailey has expanded her brand through podcasts, collaborations, and merchandise.
Personal Details Table
Attribute | Details |
Full Name | Bailey Sarian |
Date of Birth | November 26, 1988 |
Profession | YouTuber, Podcaster, Influencer |
Nationality | American |
Partner | Fernando Valdez (previous relationship) |
Net Worth Growth Over the Years
Year | Estimated Net Worth |
---|---|
2020 | $1 million |
2021 | $2.5 million |
2022 | $4 million |
2023 | $6 million |
2025 | $8 million |
Bailey’s net worth has seen consistent growth, thanks to her increasing online presence and business ventures.
What is Bailey Sarian’s Net Worth in 2025?
As of 2025, Sarian’s estimated net worth is approximately $8 million. This impressive figure comes from her highly successful YouTube channel, brand partnerships, product collaborations, and podcast ventures. Her wealth continues to grow as she expands her presence in the digital entertainment space.
Sources of Income

YouTube Revenue
Bailey Sarian’s primary source of income is her YouTube channel, which boasts millions of subscribers. Her Mystery & Makeup series has garnered significant ad revenue, making YouTube one of her top earning platforms.
Sponsorships and Brand Collaborations
Due to her influence in both the beauty and true crime genres, Bailey collaborates with top brands for sponsorships. Companies in beauty, skincare, and lifestyle frequently partner with her for promotions.
Podcast Earnings
Her podcast, Dark History, has also contributed significantly to her income. Available on multiple streaming platforms, the podcast generates revenue through ads and exclusive partnerships.
Merchandise and Business Ventures
Bailey Sarian has launched her own line of merchandise, including apparel and beauty-related products. These ventures further supplement her income and strengthen her brand.
Career Highlights
Bailey Sarian’s career is filled with remarkable milestones:
- Rise to Fame: Gained popularity through her Mystery & Makeup YouTube series, blending true crime with makeup tutorials.
- YouTube Growth: Over 7 million subscribers and millions of views per video.
- Podcast Success: Launched Dark History, which quickly became a fan-favorite in the true crime community.
- Brand Collaborations: Partnered with major beauty brands like Urban Decay and IPSY.
- Award Recognition: Nominated for multiple creator awards for her innovative content.

Lifestyle and Spending Habits
With a net worth of $8 million, Bailey enjoys a comfortable lifestyle. While she doesn’t flaunt excessive wealth, she invests in:
- Luxury Beauty Products: Being a beauty influencer, she has an extensive collection of high-end makeup.
- Travel and Experiences: Bailey frequently travels for work and leisure.
- Real Estate: She owns a stylish home where she creates her content.
- Philanthropy: She has supported causes related to mental health and crime victim support.
Challenges and Comebacks
Despite her success, Bailey has faced challenges, including content demonetization on YouTube due to true crime topics. However, she has adapted by diversifying her income streams and launching her podcast, which offers more stability and growth opportunities.
Comparison with Other YouTubers

Compared to other YouTube personalities in the beauty and true crime niches, Bailey Sarian’s net worth is impressive. While she may not be at the level of top beauty influencers like James Charles ($20M) or Jeffree Star ($200M), she stands out due to her unique niche and loyal audience.
Fun Facts About Bailey Sarian
- She initially worked as a professional makeup artist before becoming a YouTuber.
- Bailey’s Mystery & Makeup series was inspired by her love for true crime documentaries.
- She once collaborated with Netflix for promotional content related to crime series.
Conclusion
Bailey Sarian’s net worth of $8 million reflects her hard work, creativity, and ability to tap into a unique niche. With a growing fanbase and expanding business ventures, she is well on her way to even greater financial success. Whether through YouTube, podcasting, or brand deals, Bailey continues to solidify her place as a top content creator.
Who is Bailey Sarian?
Bailey Sarian is a popular YouTube personality, makeup artist, and creator of the “Murder, Mystery & Makeup” series, where she combines makeup tutorials with true crime storytelling.
What is Bailey Sarian’s net worth?
As of 2025, Bailey Sarian’s estimated net worth is around $8 million, largely due to her successful YouTube career, brand deals, and merchandise sales.
How did Bailey Sarian become famous?
Bailey Sarian gained fame through her unique YouTube series where she blends true crime stories with makeup tutorials. Her engaging storytelling and charismatic personality have attracted millions of viewers.
What are the primary sources of Bailey Sarian’s income?
Bailey Sarian’s income comes from multiple streams, including her YouTube channel, sponsored content, merchandise, brand collaborations, and social media.
How much does Bailey Sarian make from YouTube?
While exact earnings are private, Bailey Sarian likely makes a significant income from YouTube ad revenue, with her large subscriber base and millions of views per video.